<a class="search-result-link" href="search.php?id=100&win=1" data-id="100" data-win="1">some text</a>
$('.search-result-link').on('click', function(e) {
e.preventDefault();
var id = $(this).data('id');
var win = $(this).data('win');
$.ajax({ url: "search.php", data: {id: id, win: win} ...
});