<?
$title = '';
$query = "SELECT * FROM `rec` WHERE idrec = $idrec";
$result = mysql_query($query);
while ($row = mysql_fetch_array($result)) :
$title = $row[namerec];
endwhile;
?>
<html>
<title><?php echo $title ?><title>
<body>
<!-- Вот он ваш $row[namerec]; -->
<?php echo $title ?>
</body>
</html>